bmw design
bmw design
Bmw Designs a Dream of an Airplane
Of course everybody knows that BMW designs the best cars, from the svelte look of the BMW 1 Series, down to the top of the line BMW 2500 parts.
But could BMW design a Boeing 787 jet’s interiors?
The answer is yes.
Last fall, Boeing Business Jets (BBJ) approached BMW Group DesignworksUSA, a unit of the German car giant, and asked it to reportedly create “a conceptual 787 aircraft interior for a fictitious, affluent, Russian client in his mid-thirties.”
Of course DesignworksUSA rose to the challenge, coming up with an interior design that immediately reminds one of James Bond.
“We studied the young, Russian billionaire clientele that would be the potential buying group of this aircraft,” explained the firm’s marketing manager, Jackie Jones, in an e-mail. “By immersing ourselves in information regarding their lives, we were able to develop scenarios describing ‘a day in the life of’… “
DesignworksUSA captured its design for the fictitious Russian billionaire’s Dreamliner in computer graphics, along with matching glowing marketing description that included:
- “An aircraft that can function as a second home with luxurious amenities.”
- “Guests on the jet may ‘enjoy a cocktail at the bar while admiring the stowed vehicles seen below through the transparent floor.’ Yes, that’s a BMW down there”.
- “The parking space in the cargo deck allows ‘a seamless air-to-ground experience’ and “the complete freedom to go from anywhere to anywhere.”
DesignworksUSA creative director Magnus Aspegren put it more directly, writing in an email, “The vehicle-viewing area in the forward lounge would guarantee bragging rights for the owner among friends and business associates during flight.”
The custom 787 also features a “technologically advanced office;” a gourmet kitchen; an exercise room; a spa and sauna; and a cinema lounge with waterfall floors and a screen that spans two floor levels.
What’s more, to increase the sense of space, many of the plane’s interior walls are semitranslucent.
In illustrations provided by DesignworksUSA, even that master-bedroom suite has one translucent wall. But the suite is tucked away upstairs to the rear of the aircraft and is no doubt off-limits without an invitation.
For now, however, this dream of an airplane is just that – purely conceptual.
“In case a client approaches BBJ or BMW Group DesignworksUSA and expresses interest in the interior, we would use this as a baseline,” Jones wrote.
Boeing spokeswoman Sandy Angers said the typical configuration of a 787 VIP jet will allow seating for up to 75 people. With that passenger load, the range of the 787-9 VIP airplane will be 11,450 miles, enabling nonstop flight to virtually anywhere in the world.
And the best thing? When The Billionaire gets to his desired destination, he won’t need a hired limo. The plane lands, the crew unloads Billionaire’s BMW from his parking space inside the plane…and in no time, off Billionaire goes to spend more of his money.
About the Author
Hailey Kerr is a Business Administration graduate. She is currently part of a business consulting firm in Massachusetts. Hailey loves to write and enjoys doing her favorite hobby during her free time – cooking French cuisines.
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